Rita B. Kroeber 
 listen              imagine            create             deliver

EXECUTIVE SUMMARY


Goal-oriented corporate and marketing communications professional with 20 years multinational experience in public and private sectors, including education, financial information, engineering services and manufacturing industries. Closely interact with senior executives on internal and external communications strategies to support performance and growth objectives. Supervisory and budget experience.


CORE STRENGTHS

Communications Management

Marketing Communications

Corporate Branding

Strategic and Tactical Planning

Online and Mobile Marketing

Social Media Marketing

Budget Allocation

Staff Management

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EDUCATION

Ph.D., Communications
University
of Southern California

M.A., Communications
Purdue
University

B.A., Speech/ Theater/ English
University
of North Dakota

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QUALIFICATIONS & HIGHLIGHTS

Strong performance in developing effective corporate and marketing communications strategies, programs and technology solutions.

Highly capable at internet marketing, content management and ecommerce.

Effective communications advisor to senior management and leadership teams.

Adept at implementing key messages; facilitating change; speeding information delivery; sharing best practices.

Managed award-winning customer and member magazines to build relationships and improve retention.

Initiated media training program to enhance leadership skills.

Content leader on enterprise-wide
   employee Intranet, aligning global
   employees with corporate goals.

PROFESSIONAL EXPERIENCE

USF ALUMNI ASSOCIATION, January 2004 to present

Alumni Communications Director

Self-funded, $2.3 million membership-based organization

  Develop strategic communication plans and visual identity guidelines to build brand.

  Direct corporate and marketing communications, including e-commerce capabilities.

  Doubled the association’s reach to alumni through mobile marketing and social media
 marketing focused on Facebook, LinkedIn and Twitter.

  Direct and establish measurement tools to determine effectiveness of marketing communication programs, including publications, email communications, internet usage, event marketing and PR.

  Supervisory and budget responsibilities.

 

TICONA/CELANESE CORP., 2001 to 2003

Corporate & Marketing Communications Mgr/ Global Employee Communications Director

$4 billion multinational chemical/plastics manufacturing

  Directed internal and external communication strategies and implementation plans.

  Developed marketing plan to increase brand awareness of newly spun-off division, increasing trade media coverage by 30%.

  Initiated transition to online pre- and post-sales literature, saving $80,000 annually.

  Handled media, customer and employee statements for sensitive issues such as business exit strategies, corporate change in legal domicile and facility closure.

  Supervised domestic and international staff.  Managed projects on time and on budget.
 

FOSTER WHEELER CORP., 1998 to 2001

Manager, Corporate Communications

$4 billion engineering services company

  Managed external communication strategies and implementation plans.

  Edited and managed customer magazine, Heat Engineering/Foster Wheeler Review.

  Media spokesperson.

  Liaised with finance, investor relations and legal departments on investor communications and website.


DOW JONES & COMPANY, 1989 to 1998

Manager, Americas Group Marketing & Corporate Communications

$740 million, multinational, financial information division

  Introduced interactive and database marketing to the division’s marketing mix to generate highly qualified leads.

  Directed creation of the company’s first website at a time when a number of executives thought websites were a fad.

  Expanded event marketing while reducing average costs by 40%.

  Managed an eight-person department and a $3.5 million budget.